IFA’s gimmick of the year: Bendable TVs

When you’re competing for the attention of almost a quarter of a million visitors, it helps to have a gimmick or two. The big names of the consumer electronics industry know this and each year at Germany’s IFA electronics show, they try to outdo each other with the latest and greatest technology they have.

Five years ago, it was all about 3D TV, then OLED TVs with their brilliant images and vibrant colors took the limelight a year later. In 2012 the big thing was 4K television, with screens boasting four times the resolution of today’s high-def sets, and last year was all about curved televisions.

At IFA 2014, taking place this week in Berlin, the future has arrived again and this time it’s bendable.

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